Our Story
The brand was founded on a simple yet radical idea: knitwear should be more than just a staple; it should be a statement. Born from a vision to elevate the everyday, the brand has redefined luxury with an edge of nonchalance, balancing ease with intention, indulgence with wearability.
The brand is presented every season in Paris during Fashion Week, and has garnered an impressive list of stockists including Bergdorf Goodman, Saks Fifth Avenue, Harrods, Ounass, Harvey Nichols, Farfetch and Joyce Hong Kong.
This is knitwear without compromise. Designed to move, to last, to be lived in. The clear, yet bold, brand tagline: 'We make knitwear cool' is both a promise and a perspective, an ethos that redefines what luxury knitwear means for the modern wardrobe.
From signature cashmere blends to hand-finished details, each piece is designed to slip seamlessly into the modern wardrobe - uncomplicated yet unmistakable, effortless yet exceptional.
The brand was born out of a desire to fuse both luxury and contemporary aesthetics, to create an elevated yet accessible collection that every woman everywhere can access. Loro Piana fabrics, shearling accents, and meticulous craftsmanship speak to a quiet kind of opulence - one that doesn’t shout, but lingers.